Penn Station East Coast Subs founder and CEO Jeff Osterfeld began with a single restaurant and a clear vision for what great food and strong leadership could achieve. He believed in staying close to the day-to-day operations and creating a brand built on quality and consistency.
Through his hands-on approach and long-term focus, Jeff has guided Penn Station’s growth from one location to a national presence with over 300 restaurants. His leadership continues to drive the brand’s expansion and values.
Penn Station East Coast Subs COO and board member Craig Dunaway has been a key part of the brand’s leadership since 1999. He brings deep experience in finance, operations, and franchise growth to his role.
Craig oversees day-to-day execution across the system to build strong relationships with franchisees, support operational consistency, and help shape the brand’s long-term strategy.
Penn Station East Coast Subs President and board member Lance Vaught has been with the brand since 2006, starting as an area representative and advancing through multiple leadership roles with direct operational experience.
As president, Lance leads daily operations and brand development across all markets. He works closely with franchise owners, field teams, and executive leadership to maintain consistency, guest satisfaction, and strategic growth.
Penn Station East Coast Subs Senior Director of Franchise Services Tyler Kraemer puts his extensive experience in operations and field services to work to support franchisees through all phases of ownership.
Tyler works directly with franchise owners to resolve challenges and guide long-term planning. He focuses on strong communication and consistent performance across the franchise system.
Jane McPherson joined Penn Station in January 2025 as Senior Vice President of Marketing. In her role, she leads brand strategy, guest engagement, and marketing innovation across the company, driving growth through advertising, media, digital channels, and loyalty initiatives.
Don Champion joined Penn Station in January 2025 as Senior Vice President of Franchise Development. In his role, he oversees franchise sales, real estate, and development initiatives to grow the brand.
