Franchise marketing support is one of the top reasons entrepreneurs choose to develop with a franchise. Here’s how franchises make it easier to promote your business.
The Franchise Marketing Advantage
You may wonder about the benefits of joining a franchise system as opposed to building an independent business from scratch. One of the standout advantages is the comprehensive franchise marketing support provided by franchisors. This support can include everything from advertising campaigns to digital marketing strategies, provide marketing assets to promote your business, and assisting your business to gain the attention it needs in a competitive business environment.
An independent business owner is solely responsible for devising and funding their entire marketing strategy, which can be overwhelming and expensive. Franchise marketing support means you’re not alone in your marketing endeavors. The shared knowledge, resources, and collective experience of the franchisor can give you a considerable head start.
Types of Marketing Support from Franchisors
When you’re in the initial phase of opening your franchise, most franchisors offer marketing tools like:
- Grand opening promotions: Tailored marketing campaigns to generate buzz and attract your first customers.
- Marketing collateral: Promotional materials like brochures, banners, and posters, ensuring consistent brand representation.
- Location-specific marketing strategy: Customized advice on how to target and attract local clientele.
- Media and public relations support: Assistance in securing media coverage for the opening.
Even after your franchise is operational, the franchise advertising support doesn’t stop there. With the right franchise brand, you can expect:
- Ongoing promotional campaigns: Seasonal promotions, offers, and ads to boost sales and brand visibility.
- Digital marketing assistance: Strategies that cover search engine optimization, social media marketing, and online reputation management.
- Lead generation: Some franchisors offer tools or partnerships that help in driving more business, whether it’s through customer referral programs or partnering with other businesses.
- Training and webinars: Regular updates on the latest marketing techniques and brand guidelines.
Advertising and Digital Marketing
When it comes to a franchise marketing plan, franchisors often have buying power to negotiate better rates for TV, radio, print, and digital ads. This means your franchise benefits from extensive advertising campaigns that would be cost-prohibitive for an independent business.
Online marketing is crucial in today’s digital age. A franchisor’s marketing team ensures your franchise gets the online visibility it needs. From setting up and managing social media profiles to optimizing for local search and engaging in email marketing, franchise marketing support in the digital domain is vital.
Franchise Advertising Fees and Costs
Does this support come with extra costs? It does. Franchisors have a national advertising fee, usually a percentage of gross sales, going into a collective marketing pool. The franchisor uses the pooled funds for marketing and advertising campaigns benefitting all franchisees in the system.
These fees ensure the brand maintains a consistent presence in the market. They’re generally paid monthly or quarterly, but the specifics can vary based on the franchisor and the requirements contained in the Franchise Disclosure Document and Franchise Agreement.
Penn Station: Expect the Best
At Penn Station East Coast Subs, we’re known for our mouth-watering hot subs, fresh-cut fries, and fresh-squeezed lemonade. We have opportunities for you to own your own deli franchise with a leading brand.
There’s never been a better time to invest in a Penn Station franchise. With 30 years in franchising, we’re primed for growth with a franchise marketing plan designed to support our franchisees across various marketing channels. Our marketing strategy helps increase consumer awareness of our premium products, outstanding customer service, and operational excellence.
We also support our franchisees with award-winning training, site selection, restaurant design and construction support, IT and online ordering, operations, and financial reporting. Learn more about the advantages of franchising with Penn Station East Coast Subs. Request information today.
The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We only offer franchises in jurisdictions where we are registered or are exempt from registration. Penn Station, Inc. 1226 US Highway 50, Milford, OH 45150. Penn-Station.com
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