Franchise Revenue: 3 Most Profitable Qualities

Are you looking to own a franchise? It can be a great way to earn money, grow a portfolio, and get into business ownership. For many, a likely question before jumping into franchise ownership is the potential franchise revenue. After all, the point of getting into any business is typically to make money. But, with all the franchise opportunities out there, how do you choose the right one? Let’s take a look at the qualities some of the highest revenue franchises have so you can narrow down your search.

1. Strong Brand Recognition

You may already have some franchises in mind. These may be businesses that have been around for decades. How do you know of them? That’s brand recognition, and it can be a powerful revenue tool… or one that can hinder profits. Brand recognition is likely one of the biggest drivers of franchise revenue. Franchise Business Review lists brand recognition as the number one benefit of owning a food franchise in an article in June 2023. A recognizable brand may be able to attract more customers, command higher prices, and generate loyalty — factors that can all contribute to higher revenue. The flip side could also be true. A brand that is too big or has developed a negative reputation may drive customers away.

Penn Station East Coast Subs, known to customers for fresh ingredients, hot-grilled subs, hand-squeezed lemonade, fresh-cut fries, and warm-baked cookies, uses this quality to build a strong brand reputation amongst customers. In the crowded fast-casual market, this recognition can help set franchisees on the path to success.

2. Franchisee Training and Support

A robust franchisee training and support system can be another cornerstone of a profitable franchise. Comprehensive training programs equip franchisees with the knowledge and skills needed to operate their businesses successfully, while ongoing support ensures they can navigate any challenges that arise. In fact, an article on Franchising.com by Evan Hackel calls training, “the most important thing that franchise companies should focus on at every stage of their development.” This goes for both franchisees and employees. When people are trained properly and supported well throughout their careers, they may find more success — and in franchising, that could translate to revenue.

3. Proven Business Model

The most profitable franchises operate on a business model that has been tested and refined over time. These models provide a roadmap for success, including best practices in operations, marketing, and customer service. Because these businesses have been replicated across many markets, it can help reduce the risk of common startup mistakes and allow owners to focus on franchise revenue generation.

A great way to understand a franchise’s financial picture is to review its Franchise Disclosure Document (FDD). This is document includes details of startup costs, operations, franchisee responsibilities and more.

Penn Station East Coast Subs Could Be Right for You

If you’re ready to venture into franchising, consider a Penn Station East Coast Subs franchise. At Penn Station East Coast Subs, we want to set our franchisees up on the path to success. We help our franchisees grow their revenue to whatever level they want. Our franchisees enjoy:

• Brand recognition: You can leverage the strength of the Penn Station brand to attract a built-in customer base from day one.
• Extensive training and support: We prioritize our extensive and focused training to ensure they are ready to hit the ground running. Our continued support in areas such as operations, marketing, and financial management is second to none. You can benefit from a franchise system that supports you at every step, from site selection and store setup to grand opening and beyond.
• Proven business model: We’ve been creating hot-grilled subs since 1985. Now, we have more than 300 locations. You can benefit from a business that has been replicated hundreds of times.

Penn Station is not just a business opportunity — it’s a pathway to achieving your entrepreneurial goals. Ready to take the next step toward owning a franchise? Learn more about the Penn Station franchise opportunity and request information today.